Social networking giant Facebook is likely to change a controversial
privacy policy that gives it more control over how the firm uses its
members' personal data, British government officials have said.
The
new rules are designed to allow Facebook to blend details of members
activities with personal data from Instagram, the popular photo-sharing
app it acquired earlier this year.
The resulting single profiles of people across multiple services could result in more accurate targeted advertising.
The
Office of the Irish Data Protection Commissioner, which is most
responsible for regulating Facebook in Europe because its operations are
based in Dublin, now said it had asked for the proposed policy to be
changed, The Telegraph reports.
It indicated that officials
believe a greater level of consent to use personal data in new ways was
required, and that they expected Facebook to comply.
"We have
sought and received clarifications on a number of aspects and have
outlined our position in relation to what consent will be required for
aspects of the policy," a spokesman said.
"Facebook Ireland has
understood this position and we expect the proposed data use policy to
be modified to take account of these issues," he added.
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