Top cricket team Kings XI Punjab may not be one of the high-flying teams competing in the Indian Premier League (IPL), their best performance being an appearance in the semi-final of the first season back in 2008, but that clearly has not stopped sponsors from knocking at the club’s door.
In a financial boost, Kings XI Punjab on Thursday announced Tata Motors Prima as their title sponsor, which means the players would carry the firm’s name on the front of their shirts.
Also on board are Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon - team continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.
Fraser Castellino, COO, Kings XI Punjab said, “I am pleased to have Tata Motors Prima as our title sponsor and we are looking forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”
Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors., sang in quite the same tone. “Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish "The Lions" the very best for this season of IPL", he said.
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